In this episode, John explores the types of businesses that may or may not need intellectual property (IP), like patents and trade secrets. Learn whether your business needs IP to protect its business model or if filing patents will just increase expenses. The topics in this episode include:

1 – Business Brand and Personal Brand

2 – Business Risk Reduction

3 – Business-Enhanced Patent Monetization

4 – Business Valuation Using Intellectual Property

5 – Business Cost Reduction Using Intellectual Property

6 – How IP Enhances Business Strategy